Services delivered by AI is the largest unaddressed category in business software. MENA is structurally underserved — no region-native AI-CX company has emerged yet. The team behind Orbit CX brings a decade of MENA customer service operations to building it.
“The largest line items in global GDP are services. Software took 10%. AI will take the rest.”
Built by the team behind Customer Orb — a decade of running customer service operations for MENA enterprises, now building the company that succeeds them.
Services markets are 5–10x the size of software markets. AI is the first technology that allows a company to enter them at software margins — instant deployment, zero headcount scaling, measurable unit economics. The companies that win services categories in this decade will be the largest of this generation.
Western AI customer service vendors price for US enterprise budgets and don't handle Arabic dialects natively. MENA's $11.9B AI market is growing at 45% annually, yet no region-native AI-CX category leader has emerged. The gap between what enterprises need and what's available has never been wider — the window is open.
Anyone with a senior engineer can build something architecturally similar to what we're building. What's harder to replicate: a decade of running customer service operations, 2 million conversations of training data, and the operational playbook that transforms AI capability into consistently delivered outcomes.
Co-founder and CTO of Orbit CX. Previously a Software Engineer at Verint, working on Workforce Engagement — the systems large enterprises use to run their contact centers. Building Orbit CX's agent runtime, a dialect-spanning evaluation pipeline, and an Arabic-language generation layer.
Founder of Customer Orb, a MENA customer service operation running for the past decade. Before Customer Orb, led operations at Amazon Egypt. Brings the operational backbone, client relationships, and category expertise that makes Orbit CX a working CX company, not a tech demo.
We’re launching pilots in 2026 with a small number of MENA enterprises. Get on the list to be first to see what we’re building, and to be considered for the founding cohort.
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Read →Building something in this space? Or running an operation that might be a fit? We’d love to talk.
hello@orbitcx.ai