Orbit CX didn’t start from a whiteboard. It started from the weight of ten years knowing exactly what breaks in customer service — and the conviction that AI finally makes it fixable.
Customer Orb was founded around a decade ago with a premise that sounds obvious in hindsight: MENA enterprises needed a customer service partner that actually understood the region. Not a global operator running a playbook built for US telecoms. A company that spoke the languages, understood the cultures, and could navigate the complexity of running operations across markets as different as Cairo, Riyadh, and Dubai.
Over the following decade, that premise held. Customer Orb grew to serve enterprises across retail, fintech, logistics, and telco — handling millions of customer interactions annually and building the operational depth that only comes from never outsourcing the hard parts.
The business ran well. But around 2022, something started to shift. The AI tools appearing in the market weren’t just making agents faster — they were raising a harder question. What is the job of a human agent when AI can handle 80% of interactions at higher consistency and a fraction of the cost?
The honest answer was: the job changes. Fundamentally. And when you sit with that honestly, you realize you’re not looking at a feature to add to your existing business. You’re looking at a new kind of company.
That’s why Orbit CX exists as a separate entity. We could have bolted AI onto Customer Orb’s existing operation — and we watched competitors try exactly that. But layering AI onto a people-and-process business doesn’t produce the unit economics, the deployment speed, or the quality ceiling that the market demands. You have to build it native.
The vision for 2026–2030 is narrow and specific: become the category-defining AI-native customer service company for MENA enterprises. Not the biggest BPO with an AI feature. Not a US product that handles Arabic. The company that was built here, understands here, and consistently outperforms everything else available in the region.
We’re early. The window is open. And we have the operational foundation that most AI startups will spend years trying to build.
Co-founder and CTO of Orbit CX. Previously a Software Engineer at Verint, the global customer experience platform, working on Workforce Engagement — the systems large enterprises use to run their contact centers. He is building Orbit CX's agent runtime, a dialect-spanning evaluation pipeline, and an Arabic-language generation layer.
Co-founder of Orbit CX and founder of Customer Orb, a MENA customer service operation he has run for the past decade. Before Customer Orb, he led operations at Amazon Egypt. He brings the operational backbone, client relationships, and category expertise that makes Orbit CX a working CX company, not a tech demo.
The failure modes, the edge cases, the seasonal spikes, the escalation paths, the SLA negotiations — you don't get this from reading. You get it from running. Customer Orb's operating playbook is the institutional knowledge Orbit CX was built on, and it compounds into a quality ceiling most AI-first competitors will take years to reach.
Customer Orb has active relationships with enterprise clients across MENA's most consequential sectors. Those relationships represent Orbit CX's founding pilot opportunity — companies that already know the team's work, already trust the operation, and are positioned to become the founding cohort for the AI-native version.
Every serious enterprise AI deployment needs a human-in-the-loop layer for exceptions. Customer Orb's existing agents don't become obsolete — they become Orbit CX's escalation infrastructure. This lets enterprise clients deploy AI with confidence, knowing the hard cases land with experienced human agents, not an error screen.
We’re headquartered in Cairo, where the founding team is based. Through 2026, we’re expanding our presence in Riyadh and Dubai to meet the enterprises we’re building for where they operate.
We're running a small cohort of pilot deployments in 2026 with MENA enterprises in retail, fintech, logistics, and telco. Pilots are co-designed with the client team — we're not selling a product, we're building the operational model together.
Express interest →We're looking for a small number of people who want to work at the intersection of AI and operational services — engineers, AI researchers, and operators who want to build something that matters in a market that's genuinely underserved.
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